This TVC is created to promote the new Samsung Galaxy Tab S, the tablet has an amazingly rich and colourful display. So the idea was to show how people reacted when watching the tablet. We wanted to capture real emotions, so we showed our models videos that evoke reactions. To enhance their emotion we shot it high speed and played it in slow motion.

We shot all these people in the studio, however by changing the light, and the accessories we created a completely different atmosphere for each model.

"Everything comes to life with the new Samsung Galaxy Tab S"

Credits

Agency: Cheel Amsterdam
Creative: Ton Van Jole
Production: Pinkrabbit
Producer: Mireille Lampe
First AD: Thomas Rhode
DOP: Tibor Dingelstad
Focus Puller: Justus Engelbracht
Gaffer: Rene Dingelstad
Set Art Direction: Jeroen Echter
Hair & Make-Up: Annemiek Bohnenn
Edit: Kim Hinrichs at Captcha