These images for Achmea are showing worst case scenario's, which can happen to you. 'What you rather not think about, that's what we think about.'
These visuals are made by combining different photographs to create a refined integration of the various shots. The dragon paw is made with the use of CGI.
This ad has been awarded with the Bronze Lion in Cannes and a Gold Epica.
Creatives: Martin Cornelissen / Marcel de Jonge
Production: Lisette Kooijman at JVF
Post Production: Souverein
Photo Assistant: Jeroen Bont
This is one of the agencies sketches.