Avandia is a medication to lower your sugar level in your blood and help people with diabetes. The images we created are the visualization of people's life's turning upside down. They're able to run, ride a bike and relax again, thanks to using Avandia.
The backgrounds for these visuals are captured in Rotterdam, while the models are shot in the studio and superimposed into the images in the post production.
Creatives: Bert Kerkhof / Ivar van den Hove
Production: Lisette Kooijman at JVF
Post Production: Souverein
Photo Assistant: Rik Braune