The idea behind this image is that every business fits in the back of this Citroën Jumper. This image is created without any 3D elements, everything you see is photographed. We used a massive amount of photo's to build the construction site in the back of this Jumper.
When you scroll down, you will find the sketch of this concept.
The add has been nominated, and awarded with several prizes.
Agency: Euro RSCG Amsterdam
Creatives: Bert Kerkhof & Ivar van den Hove
Production: Lisette Kooijman at JVF
Post Production: Jan Stel at Souverein
Photo Assistant: Jeroen Bont