Everybody can be a King with the new Heineken W-neck shirt.
That’s the idea behind these images, and to emphasize this idea, we used normal men, and photographed them as kings.
Agency: TBWA\ Neboko
Creatives: Sanne Lemmen & Elisa Kraal
Agency Producer: Liselot Claeys
Producer: Lisette Kooijman at JVF
Hair & Make-up: Ingrid van Hemert at House of Orange
Beerhandler: Loek Janssen
Set Art Direction: Marielle Nap
Post Production: Rutger Luijs at Luminous Creative Imaging
Photo Assistent: Thom Schrama