This campaign is about the usage of the mobile phones by your employees. Depending on their usage or in case of the prison image how often the phones of your employees get stolen. From now on, you could 'build' your own service plan with KPN based on your needs.
The last image is taken in the dome penitentiary 'De Berg' in Arnhem.
Creatives: Jakko Achterberg / Niels Westra
Production: Lisette Kooijman at JVF
Post Production: Souverein
Photo Assist: Rik Braune
This is the agencies sketch for the prison visual.