Portfolio Details

Lexware "It's now or never"


In the lastest campaign for Lexware, we portrayed the small business owners proudly in their company. These are all craftsman, working with their hands in a non digital environment. The campaign "It's now or never" is aimed at this kind of business owner, the ones who have no clue about the cloud or working with a digital backoffice.


Credits


Client: Lexware

Agency: Reinsclassen Hamburg

Creative Direction: Georg Fishböck / Armin Reins

Art Direction: Hannah Droste

Account: Oliver Bode

Representative: Severin Wendeler

Production NL: Lisette Kooijman

Production DE: Anne Kotte / Anja Heineking at WE LOVE Artbuying GmbH

Styling: Jacqueline Ziesmer

Hair & Make Up: Rebbecca Herrmmann at Liganord

Digital Operator: Thom Schrama

Post Production: Rutger Luijs at Luminous CI

Photo Assist: Oliver Poppke



Lexware "killer Girls"


This is an image for a new Lexware campaign, Lexware is notorious for their creative and funny ads. This time the spotlight went to the Killer Girls. These ladies are specialized in tracking and slaying your vermin, like spiders and cockroaches. We photographed this deadly ladies in front of their office.


You can see the sketch of the creatives and Jaap in action below, don't forget to check out the video!


Credits


Client: Lexware

Agency: Reinsclassen Hamburg

Creative: Georg Fishböck / Armin Reins / Hannah Droste

Account: Oliver Bode

Representative: Severin Wendeler

Production NL: Lisette Kooijman

Production DE: Anne Kotte at WE LOVE Artbuying GmbH

Production Assist: Raphael Schulze

Styling: Elke Rüss c/o Liganord

Hair & Make Up: Peggy Kurka

Digital Operator: Benni Bock

Post Production: Rutger Luijs at Luminous CI

Photo Assist: Thom Schrama