This is a print campaign for this new Mazda. The briefing of the concept was quite simple; create an amazing and attractive image of this car. The visual was placed as a spread in the middel of a magazine, and the only text inside the print was: "It's a sin of the staples..."
This image was captured in 1994.
This add has won several awards.
Creatives: Andre van Leeuwen / Aad Kuiper
Production: Lisette Kooijman at JVF
Post Production: Souverein
Photo Assistant: Oof Verschuren