This idea was created in collaboration with advertising agency The Oddshop, Amsterdam.
The visual concept of these commercials was to create a ballet of toiletpaper, tissues and with the sheet of a bed.
The text on the surface was projected with the combination of a powerful beamer and a special laser. The text says; Antibiotics are no anti stomach flu / Antibiotics are no anti cold / Antibiotics are no anti influenza.
For the non dutch speaking visitors, the voice over says:
Bacteria can cause infections.
Antibiotics are sometimes necessary for treating such infections.
However, if used excessively, antibiotics can lose their effectiveness.
As a result it may become more difficult to treat infections in the future.
Illnesses that are otherwise easy to treat, such as a bladder infection, or the recovery of a patient from a knee operation, can become life threatening.
Antibiotics should therefor not be used to treat stomach flu, a cold of influenza.
Use antibiotics only when necessary.
Client: Ministry of Health, Welfare and Sport
Agency: The Odd Shop
Creatives: Niels de Wit / Patrick Wijnhoven / Erwin Schieven
Agency Producer: Josefien Homan
Production: JVF & Pinkrabbit
Producer: Lisette Kooijman at JVF
DOP: Rutger Storm
Focus Puller: Robbert Van Dijk
Gaffer: Willem van der Eerden
Modelmaker: Franziska Loeding
Editor: Kim Hinrichs
Grading: Barry Clarke at Captcha
Sound Design: Nando Eweg at Sounds Like Film
Photo Post Prodcution: Rutger Luijs at Luminous Creative Imaging
Photo Assistant: Thom Schrama