POrtfolio details

Ministry of Health, Welfare and Sport


This idea was created in collaboration with advertising agency The Oddshop, Amsterdam.

The visual concept of these commercials was to create a ballet of toiletpaper, tissues and with the sheet of a bed.

The text on the surface was projected with the combination of a powerful beamer and a special laser. The text says; Antibiotics are no anti stomach flu / Antibiotics are no anti cold / Antibiotics are no anti influenza.


For the non dutch speaking visitors, the voice over says:


Bacteria can cause infections.

Antibiotics are sometimes necessary for treating such infections.

However, if used excessively, antibiotics can lose their effectiveness.

As a result it may become more difficult to treat infections in the future.

Illnesses that are otherwise easy to treat, such as a bladder infection, or the recovery of a patient from a knee operation, can become life threatening.

Antibiotics should therefor not be used to treat stomach flu, a cold of influenza.

Use antibiotics only when necessary.



CREDITS


Client: Ministry of Health, Welfare and Sport

Agency: The Oddshop
Creatives: Niels de Wit / Patrick Wijnhoven / Erwin Schieven
Agency Producer: Josefien Homan

Production: JVF & Pinkrabbit

Producer: Lisette Kooijman at JVF

DOP: Rutger Storm
Focus Puller: Robbert Van Dijk
Gaffer: Willem van der Eerden
Modelmaker: Franziska Loeding

Editor: Kim Hinrichs
Grading: Barry Clarke at Captcha
Sound Design: Nando Eweg at Sounds Like Film

Photo Post Prodcution: Rutger Luijs at Luminous Creative Imaging

Photo Assistant: Thom Schrama