These films were created to inform people about domestic violence support lines.
The voice over says: “Domestic violence is not always as clear” And that is where the visual idea links to. In the motion within the film, the wounds or tears disappear. So the viewer might be wondering if he/she did see it correctly.
All three of these commercials were shot in, or just outside our studio. We designed sets to create the feeling of the different environments.
This is the sketch for the film with the old man. The text in the images is the voice over, and says: "Elder abuse is not always as clear. A presumption is enough to share your worries."
Client: Ministry of Social Affairs
Agency: Publicis Amsterdam
Creative: Martin Cornelissen / Allard Jaspars
Agency Producer: Joze Rikken
Production Company: Prod Pinkrabbit
Producer: Eric van Bentum / Mireille Lampe
Production Assistant: Thom Schrama
DOP: Tibor Dingelstad
Focus Puller: Django de Groot
Gaffer: Rene Dingelstad
Set Art Director: Jeroen Echter
Grime & Make-up: Judith Smit Looye
Syling: Stefanie van Hoorn
Edit: Kim Hinrichs
Grading: Barry Clarke
Online: Gregoire Verweijen at Captcha