This campaign is for NVKL, a company specialized in cooling techniques and climate control. The idea of these images is to visualize the mentality of their installers, they go all the way, just a little bit exaggerated.
See the agencies sketches and the a small making of video of the crocodile image below.
Creatives: Lodewijk van der Peet / Marc Lindenhof
Production: Lisette Kooiman at JVF
Set Build: Rick van der Heul
Post Production: Souverein
Photo Assist: Nick de Leuw
To shoot the crocodile image, we built an entire set, representing the inside of crocodile home in a zoo. In this set, we shot the installer and real crocodiles. Curious what that looked like? Check out the making of video by the creative agency Rademakkers.