The idea behind this add is to show the entire process of the works of Piet Hein Eek, a great Dutch furniture designer. He designs, creates and displays his furniture all under one roof. This visual was built by combining a great amount of photographs together, which you can see being combined in the short making of video below. The final image displays a 360 degree vision of his workshop and store.
Creative: Hans Bolleurs
Production: Lisette Kooijman at JVF
Post Production: Souverein
Photo Assistant: Tristan Aschmoneit
Check out a quick stop motion of the build of this image below.