Humalog

These still images are created for creative agency GSW, Columbus USA and are a follow-up on the Parallax project we created the year before.

These images display someone at the doctor's office receiving the news that he or she is ill. But thanks to the medication, they are able to live their life like they always did.

To create the most realistic integration of the different areas we had these sets built as a whole. See a behind the scenes image of the China shot below.

Credits

Agency: GSW
Creatives: Lars Larsen / Ed Sanchez
Production: Lisette Kooijman at JVF
Set Design: Jeroen Echter
Set Build: Rick van der Heul
Set Dresser: Marten Hoekstra
Props: Leon Zandvliet
Styling: Anat Dychtwald
Visagie: Ingrid van Hemert
Photo Post Production: Rutger Luijs at Souverein
Photo Assist: Justin Michel / Nick de Leuw