Campina is one of The Netherlands biggest milk producers, and to show who they are we created this promotional image.
The cow consists of all the Campina's milk farmer's of The Netherlands
To create this image, we first shot the meadow, and with the use of a cherry picker we could create this interesting perspective. Then we used a massive empty parking lot to shoot all the farmers. With the help of a video assist we could draw out the shape of a cow, and place all the people in their designated positions. To give ourselves a bit of creative freedom in designing the spots on the cow, we shot everyone in both black and white t-shirts.
Creative: Maarten van de Vijfeijken
Production: Lisette Kooijman at JVF
Post Production: Souverein
Photo Assist: Jeroen Bont
This is the sketch we received from the creatives.