portfolio details


Campina is one of The Netherlands biggest milk producers, and to show who they are we created this promotional image.

The cow consists of all the Campina's milk farmer's of The Netherlands

To create this image, we first shot the meadow, and with the use of a cherry picker we could create this interesting perspective. Then we used a massive empty parking lot to shoot all the farmers. With the help of a video assist we could draw out the shape of a cow, and place all the people in their designated positions. To give ourselves a bit of creative freedom in designing the spots on the cow, we shot everyone in both black and white t-shirts.


Agency: FHV/BBDO

Creative: Maarten van de Vijfeijken

Production: Lisette Kooijman at JVF

Post Production: Souverein

Photo Assist: Jeroen Bont

This is the sketch we received from the creatives.