This ad for Citroën is to show how spacious these cars are. So we created images in which we played with the scale of both the car and the people, without clearly showing which one was out of proportions.
See the agencies sketches below.
Agency: Euro RSCG
Creative: Edward Bardoel
Production: Lisette Kooijman at JVF
Post Production: Souverein
Photo Assistant: Jeroen Bont