Portfolio Details


These images promote an anti Osteoporosis medicine. Osteoporosis decreases the strength and volume of the bone structure, this medicine helps to rebuild that bone structure. 

The images we made display everyday-life objects, which are made from weak bone structure, just like bones which suffer Osteoporosis. The question is, would you still use these objects if they were this weak..


Client: Forsteo

Agency: Grey

Creatives: Ecco Vos

Agency Producer: Daniel van den Heuvel

Producer: Lisette Kooijman

Post Production: Luminous CI

Assistant: Thom Schrama