These images promote an anti Osteoporosis medicine. Osteoporosis decreases the strength and volume of the bone structure, this medicine helps to rebuild that bone structure.
The images we made display everyday-life objects, which are made from weak bone structure, just like bones which suffer Osteoporosis. The question is, would you still use these objects if they were this weak..
Creatives: Ecco Vos
Agency Producer: Daniel van den Heuvel
Producer: Lisette Kooijman
Post Production: Luminous CI
Assistant: Thom Schrama