Gabetti is an Italian based bank, and the idea of these images is that the whole banking world is full of complex paperwork and traps. Gabetti is there to help you avoid all these complicated issues.
To create this image, we first shot the locations, the background. Following our modelmaker created the construction of folders and traps exactly in the same proportions as the original architecture. This is what makes these images so refined, the original shadows perfectly match the shadows of the modelmaking. Everything in this image is photography, there was no use of CGI.
Agency: 1861 Milan
Creatives: Micol Talso
Production: Lisette Kooijman at JVF
Modelmaking: Franziska Loeding
Post Production: Souverein