This campaign was created for the Ministry of Justice and Security to raise awareness on the topic of prostitution in the Netherlands. Not everything is as it seems, in 'the red light' the world of prostitution often looks a lot more beautiful. In this campaign we unveil the truth by turning on the lights, making texts visible that tell the real story of different sex workers.


Client: Government of the Netherlands - Ministry of Justice and Security
Campaign Manager Ministry: Simone van Straalen
Agency: Open Now
Creative Director: Lukas van de Ven
Account: Olaf Hakenkruger
Strategist: Joris van Amerom
Agency Behavorial Scientist: Sanne Cornelissen
Photographer/Director: Jaap Vliegenthart
Agency Producer: Vareen Rook
Producer: Lisette Kooijman
Casting Director: Sevina Stapert-Meulenberg at Thea Meulenberg Casting

DOP: Rutger Storm
Focus Puller: Niels Roosendaal
Gaffer: Gerard Stam

Make-Up & Hair: Ingrid Boekel

Styling: Lidewij Merckx at House of Orange
Film Edit: Hylke Kuyper
Music/ Sound Design: Public Audio/ Rens Pluijm/ Sebastiaan Roestenburg/ Frank Boejien
Voice-Over: Noraly Beyer
Photo Assist/ AD: Jaap Kwaak
Photo Post Production: Jaap Kwaak
Grading: Barry Clarke at Captcha!
Online: Captcha! VFX!