These parallax films are created for creative agency GSW, Columbus USA. A parallax is an interactive image which the user can scroll through on a tablet or phone. While scrolling the image shows depth in the rooms.
We had to show the entire proces, from entering the hospital or retirement home, to leaving it. Since it is impossible to shoot this on a real location, we built these sets in the studio in Amsterdam.
To create a parallax of this proces, we shot all these sets, then stripped down every single prop in them and photographed every single step. The final file we delivered was layered with all these different steps. Alongside this massive layered file, we also delivered the video we have on our website. It was used as a blueprint to create the final parallax. Unfortunately the real parallax is only used internally, so check out the video to get an idea of the effect and complexity of this kind of image.
The parallax has won the Creative Floor's, best Healthcare Professional award.
This is the sketch we received from GSW.
And these are the sketches we made to present our approach.
Creatives: Jason Piaskowski / Wayne Fasset / Kelly Seymour
Production: Lisette Kooijman at JVF
Set Design and Props: Jeroen Echter / Frank Bulthuis
Set Build: Rick van der Heul
Styling: Anat Dychtwald
Visagie: Ingrid van Hemert
Post Prodcution: Souverein
Photo Assist: Justin Michel / Nick de Leuw
Below are some photo's of the props and sets in the studio.