portfolio details


In this video, we introduce the new Hoyalux Sensity Light Reactive lenses. These lenses have the ability to quickly change their shading, so they can be used indoors and outdoors, either in the sun or shadow.

Next to the film, we also shot two stills, showing the three different light situations in which these lenses perform. See the creative's sketches below.

To shoot this commercial the creatives and us flew down to South Africa. On one of the locations we built an entire set for the male image, scroll down the page and check out an overview of our set on location and the crew in a fun image.

The third image is shot one year later then the first two. This was for another lens, with another concept. The idea behind this last image is to live your vision, in this case, to see the world. To create this image we flew down to Portugal, and shot the background, which is made from different layers with different locations, all to create our own perfect background. In this background we would place the different Wonders of the World and iconic constructions, which are created with CGI.


Agency: Brand New Telly

Creatives: Auke van Rossum / Marcel Haasdijk

Agency Producer: Marieke Prette / Jenny Bakker

Production The Netherlands: Brand New Telly

Production South Africa: Euro Connections

Post Production Photo: Luminous CI

Photo Assistant: Justin Michel / Thom Schrama