portfolio details


This is a print campaign for this new Mazda. The briefing of the concept was quite simple; create an amazing and attractive image of this car. The visual was placed as a spread in the middel of a magazine, and the only text inside the print was: "It's a sin of the staples..."

This image was captured in 1994.

This add has won several awards.


Agency: PMSvW/Y&R

Creatives: Andre van Leeuwen / Aad Kuiper

Production: Lisette Kooijman at JVF

Post Production: Souverein

Photo Assistant: Oof Verschuren