portfolio details

Ministry of Social Affairs

These films were created to inform people about domestic violence support lines.

The voice over says: “Domestic violence is not always as clear” And that is where the visual idea links to. In the motion within the film, the wounds or tears disappear. So the viewer might be wondering if he/she did see it correctly.

All three of these commercials were shot in, or just outside our studio. We designed sets to create the feeling of the different environments.

This is the sketch for the film with the old man. The text in the images is the voice over, and says: "Elder abuse is not always as clear. A presumption is enough to share your worries."


Client: Ministry of Social Affairs

Agency: Publicis Amsterdam

Creative: Martin Cornelissen / Allard Jaspars

Agency Producer: Joze Rikken

Production Company: Prod Pinkrabbit

Producer: Eric van Bentum / Mireille Lampe

Production Assistant: Thom Schrama

DOP: Tibor Dingelstad

Focus Puller: Django de Groot

Gaffer: Rene Dingelstad

Set Art Director: Jeroen Echter

Grime & Make-up: Judith Smit Looye

Syling: Stefanie van Hoorn

Edit: Kim Hinrichs

Grading: Barry Clarke

Online: Gregoire Verweijen at Captcha

Sound: Soundcircus