Panasonic

This is an introduction campaign to promote a new compact camera. This camera has an super wide angle lens, so you are able to capture the entire Golden Gate Bridge in one frame. To emphasize this effect, we squeezed the bridge so hard it transformed.

The second add with the Sphinx of Gizeh is all about the extreme zoom capabilities this camera has. The zoom is so powerful, it literally pulls the Sphinx towards you.

credits

Agency: Strawberry Frog

Creatives: Richard Gorodecky & Michelle Gauchi & Bryan Chadwick

Production: Julia Llamas at Rare/Medium/Weldone

Post Production: Souverein

Photo Assistant: Jasper Buninga

Shooting the Golden Gate Bridge in San Fransisco.

Jaap standing of front of the Pyramids of Gizeh.

Here you can see the crew working on the destroyed asphalt foreground of the Sphinx image, we shot this in Capetown, South Africa.