portfolio details

Pink ribbon

This image was created for the new Pink Ribbon campaign to raise attention for young woman with breast cancer.

We created this image together with The Oddshop Amsterdam, and Marianne, a thirty year old woman with breast cancer. With this image, we wanted to visualize her inner world, how the illness has effected her life. So we made a double exposure, showing Marianne sinking away in her own thoughts in one layer, and her new born child and husband whom she is thinking of, in the other.

The text in the layout says: "I want to see my son grow up."


Agency: The Odd Shop

Agency Producer: Brenda Veenstra

Producer: Lisette Kooijman at JVF
Creatives: Niels de Wit / Robert van der Lans / Joost van der Schoot
Post Production: Rutger Luijs at Luminous Creative Imaging

Photo Assistant: Thom Schrama

Pink Ribbon is a charity, everyone on this project works voluntarily.