Portfolio Details

Progressive


These images were created for motorcycle insurance company Progressive. This campaign was conceived by ad agency Arnold Worldwide and created in close cooperation with creative production company Taylor James. The campaign builds on the customer insight that motorcycle riders are one with their bikes. It’s mythical but also mystical, featuring a creature called a Motaur.


Now, what is a Motaur?


Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology. Now, take that imagery and apply it to the 21st century. Motaur is half man, half motorcycle, and unapologetically proud to be one with his bike.


Curious how we created these images? Below you can check out the BTS video. 


Credits


Client: Progressive

Agency: Arnold Worldwide

Agency Associate Creative Director: Rafael Beretta

Agency Producer: Lauren Landry

Agency Marketing Director: Jordan Colleran

Agency Executive Print Producer: Vicki Shaughnessy

Producer: Kim Comeaux

CGI/ Post-Production: Taylor James

Digital Tech/ Photo Assist: Jaap Kwaak

1st Assistant: Tomas Arceo

2nd Assistant: Matt Sersion

Production Designer/ Rigging Coordinator: Patrick Lumb

Set & Prop Design: Joshua Stricklin

Styling Wardrobe: Debra Day

Styling Hair & Make-Up: Kathleen Beaton

Production Assistant: Blaine Moir