This campaign is to recruit new pilots, engineers and other staff members for the Dutch Royal Air Force. The visuals are a combination of text and images, all to interest potential recruits. With the ads we displayed every aspect of working at the Royal Air Force, so we covered all the possible interests.
A fun thing to know, is that the F16 pilot is actually Jaap himself, this is a self portrait completely suited up as a F16 pilot. Check out Jaap in his suit just before he entered the jet below.
All imagery in these visuals are shot by us, to create a general and matching feeling throughout the ad.
Creatives: Leon Bouman / Jaap Toorenaar
Production: Lisette Kooijman at JVF
Post Production: Souverein
Photo Assistant: Rik Braune