These images are made for the Sony magazine in 1999, promoting a new high end television system. The idea was to display the new system in a variety of different settings. These sets are inspired on four international designers including Tom Dixon, which is the inspiration for the third image.
To capture these visuals, we made double exposures, creating a subtle and tender feel. Making the people secondary to their surrounding and the design of the television system.
These sets have been built in our studio in Amsterdam.
Agency: DDB London
Production: Lisette Kooijman at JVF
Set Build: Rick van der Heul
Post Production: Souverein
Photo Assist: Martin Dijkstra