portfolio details


Niels de Wit, creative director and founder of ad agency The Oddshop, and Jaap have been talking about the disappointing quality of outdoor advertising in The Netherlands. They both agree that commercial imagery can be esthetic.

To proof their case, they contacted Olaf Arkauer who just started SUITE702, an Amsterdam based brand, which makes high quality bed linnen. The name is a wink to the famous bed-in of John Lennon and Yoko Ono, who spent one week in bed in the Hilton Amsterdam in suite 702. The images we made for them have a comparing philosophy; stay in bed, just a bit more.


Client: SUITE702
Agency: The Odd Shop / JVF
Creatives: Niels de Wit / Jaap Vliegenthart

Design: David de Greef
Producer: Lisette Kooijman
Post Production Campaign Images: Edwin Veer

Post Production Lifestyle Images: Thom Schrama / Jaap Kwaak
Assistant: Thom Schrama / Jaap Kwaak