This add is used for the Ubisoft game Shaun White Skateboarding. In the game you are able to create your own ramps, and skate on everything around you. That is what this image is supposed to tell. The photo's used to create this visual are shot in New York City. The ramps were constructed in 3D and to make them look very realistic, we covered them with photographic material shot on the same location.
See the different post production phases below.
Agency: Cutwater San Francisco
Creative: Marcus Cross
Production USA: Jake Mills Productions
Post Production: Jan Stel at Souverein
Photo Assistant: Nick de Leuw
Representative: Monaco Reps
This is the rough we sketch we made on location.
In this image you can see the rough 3D ramps applied on the image.
And this, is the final result.