Lexware

“Now or Never”

In this campaign for Lexware, we portrayed the small business owners standing proudly in their own businesses. These are all craftsman, working with their hands in a non digital environment. The campaign "It's now or never" is aimed at this kind of business owner, the ones who have no clue about the cloud or working with a digital backoffice.

Credits

"BARBERSHOP / MANNEQUIN / FOODFIRE TRUCK"

Client: Lexware
Agency: Reinsclassen Hamburg
Creative Direction: Georg Fishböck / Armin Reins
Account: Oliver Bode
Representative: Severin Wendeler
Production NL: Lisette Kooijman
Production DE: Anne Kotte at WE LOVE Artbuying GmbH
Styling NL: Lidewij Merckx
Styling DE: Jaqueline Mahnk
Hair & Make Up: David Koppelaar
Hair & Make Up: Liganord Hamburg
Digital Operator: Thom Schrama
Post Production: Edwin Veer at Magic Digital Partners
Photo Assist: Nick de Leuw / Rob Beumer / Alena Schleef / Oliver Poppke

Credits

"APPLEFARMER / BARISTA / CARPENTER / SHOEMAKER"

Client: Lexware
Agency: Reinsclassen Hamburg
Creative Direction: Georg Fishböck / Armin Reins
Art Direction: Hannah Droste
Account: Oliver Bode
Representative: Severin Wendeler
Production NL: Lisette Kooijman
Production DE: Anne Kotte / Anja Heineking at WE LOVE Artbuying GmbH
Styling: Jacqueline Ziesmer
Hair & Make Up: Rebbecca Herrmmann at Liganord
Digital Operator: Thom Schrama
Post Production: Rutger Luijs at Luminous CI
Photo Assist: Oliver Poppke