This campaign was created for the Dutch supermarket chain Dekamarkt. With the upcoming European Championship in mind this campaign was made to emphasise the magical side of football and how we can all fall under its spell, especially kids. It shows the "magical bracelets" can get you any of the participating countries, just flip it!

Credits

Client: Dekamarkt
Agency: JVF
Director/Photographer: Jaap Vliegenthart
Producer: Lisette Kooijman
Casting: JVF
DOP: Rutger Storm
Focus Puller: Robert Jaap de Lange
AD/VTR: Jaap Kwaak
Film Edit: Kim Hinrichs
Music/ Sound Design: Nando Eweg/ Melcher Meirmans/ Sounds Like Film
Voice-Over: Urvin Monte
Grading: Barry Clarke at Captcha!
Online: Captcha!