This campaign was created for the Dutch health insurance ONVZ. In collaboration with ad agency Open Now we worked out several sets in our own studio. The idea was to create a campaign which showcases the advantages of this insurance while at the same time showing a unified and unique look. The motion and the stills will be used on all kinds of platforms so it was important to create a recognizable look. This was achieved by staying in the same color palette as the logo of the company, we did this throughout the whole campaign.

Credits

Client: ONVZ
Agency: Open Now
Director/Photographer: Jaap Vliegenthart
Creative Director: Lukas van de Ven
Producer: Lisette Kooijman
Casting: Moeder Anne Casting
Styling: Equiline van Dooren
Make-Up/Hair Styling: Ingrid Boekel
Set Designer: Jeroen Echter
Set Dresser: Marten Hoekstra
Props: Frank Bulthuis
DOP: Rutger Storm
Focus Puller: Niels Roosendaal
Gaffer: Gerard Stam
Photo Assist: Jaap Kwaak
Photo Post Production: Edwin Veer at E-Light Art Productions
Film Edit: Kim Hinrichs
Grading: Barry Clarke at Captcha!
VFX/Online: Captcha!